{"id":11248,"date":"2026-06-23T10:04:53","date_gmt":"2026-06-23T08:04:53","guid":{"rendered":"https:\/\/www.conex.net\/fr\/?p=11248"},"modified":"2026-06-23T10:04:53","modified_gmt":"2026-06-23T08:04:53","slug":"11248-2","status":"publish","type":"post","link":"https:\/\/www.conex.net\/fr\/en\/11248-2\/","title":{"rendered":""},"content":{"rendered":"
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MEDIACO VRAC is accelerating its customs transformation with CONEX: from SaaS to operational AI<\/span><\/strong><\/h4>\n
A recognised leader in transit, customs clearance and international logistics, the MEDIACO VRAC Group is taking a further step forward in the modernisation of its customs operations.<\/span><\/h5>\n
Following the adoption of the CUSTOMS via conex\u2122 SaaS solution in January 2023 across all its entities, the group is now rolling out the ZEN via conex\u2122 collaborative customs platform and the ALBA artificial intelligence module for classification assistance, to address increasingly complex regulatory and operational challenges.<\/span><\/h5>\n
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A foundational technological framework to support developments in customs procedures<\/strong><\/span><\/h4>\n

With 21 customs declarants spread across three main sites (Marseille, Fos-sur-Mer and Le Havre) and a total of six entities, MEDIACO VRAC relies on CONEX\u2019s solutions to manage all its operations. The move to SaaS in 2023<\/strong> was a key driver in supporting the transition to Delta IE, by securing data flows and facilitating adaptation to new regulatory requirements.<\/span><\/p>\n

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\u201cChoosing CONEX has enabled us to anticipate major changes in customs procedures, particularly with Delta IE. Today, we have a stable, reliable and fully operational environment,\u201d explains Mikael Guillaumaux, Customs Lead at the MEDIACO VRAC Group.<\/span><\/p>\n<\/blockquote>\n

ZEN: a practical response to the complexity of excise duties<\/span><\/h4>\n

\"ZEN<\/span><\/p>\n

In October 2025, MEDIACO VRAC launched a new pilot project centred on the ZEN platform, rolled out across the Mediaco Logistique Normandie division (Le Havre and Fos-sur-Mer), with a focus on excise goods movements<\/strong>, which account for a significant proportion of the business.<\/span><\/p>\n

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ZEN via conex\u2122<\/strong> is a collaborative work platform. It enables the team of customs declarants to communicate with customers, and to centralise, track and archive all the information required for the customs process. With its intelligent assistant dedicated to document processing, data management is streamlined. From within documents, the tool identifies the data relevant to customs declarations, digitises it, analyses it and structures it so that it can be integrated directly into the customs clearance solution, exactly where declarants need it.<\/span><\/h5>\n
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For example, 10,600 pages of documentation were processed in March 2026 for the 1,200 monthly declarations at the Fos branch alone<\/strong>. The automation of data entry tasks represents a significant time saving in a particularly complex regulatory environment, characterised by successive changes.[1]<\/a><\/span><\/p>\n

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\u201cWith ZEN and CONEX\u2019s AI-based tools, we were able to cope with a very stringent regulatory change regarding excise duties. The tool enables us to process large volumes of documentation whilst ensuring that declarations are in line with the EAD. Without this type of AI, it would have been an extremely time-consuming and complex process,\u201d <\/em>underlines Mikael Guillaumaux, Customs lead for the MEDIACO VRAC group.<\/strong><\/span><\/p>\n<\/blockquote>\n

Beyond boosting productivity, ZEN enables the declarant to refocus on his\/her core business: regulatory analysis and risk management.<\/span><\/p>\n

ALBA: expert support for atypical workflows<\/strong><\/span><\/h4>\n

\"Alba<\/p>\n

At the same time, MEDIACO VRAC relies on ALBA<\/strong>, the tariff classification chatbot developed by CONEX, for its most unusual operations.<\/span><\/p>\n

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Integrated at the heart of the CONEX customs clearance solution, ALBA is an expert assistant that the declarant can call upon at any time, directly from their workstation. Through a natural dialogue combining text, photos and documents, the agent analyses the information, asks questions to clarify its understanding, cross-checks against regulatory sources and suggests the most appropriate classification.<\/span><\/h5>\n
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Particularly useful for non-recurring shipments of \u2018general cargo\u2019 and \u2018spot\u2019 projects, ALBA helps to ensure accurate classifications.<\/span><\/p>\n

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\u2018For atypical or non-standard cases, ALBA provides us with speed and reassurance. This enables declarants to make more reliable nomenclature choices whilst saving time,\u2019 explains Mikael Guillaumaux.<\/span><\/p>\n<\/blockquote>\n

Designed as an integrated business assistant, ALBA achieves a high level of reliability thanks to its regulatory foundation, which is continuously updated.<\/span><\/p>\n

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\u201cTariff classification is one of the most sensitive aspects of customs clearance. An error can have significant financial, regulatory or operational consequences. With ALBA, we provide declarants with an expert assistant capable of analysing the available information, cross-referencing regulatory guidelines and proposing a well-reasoned classification within a matter of minutes,\u201d says C\u00e9dric Pillac, Sales Deputy Managing Director at CONEX<\/strong>. \u201cInitial feedback from the field shows that it is possible to reduce the time spent on classification by two-thirds, whilst achieving over 95 per cent accuracy and reducing customs risk by up to 80 per cent.\u201d<\/span><\/p>\n<\/blockquote>\n

A gradual transformation across the group<\/strong><\/span><\/h4>\n

The deployment of ZEN and ALBA is being carried out in stages, with a project-based approach initially implemented at the Fos-sur-Mer site before being rolled out across the entire group.<\/span><\/p>\n

The aim is to:<\/span><\/strong><\/p>\n