Mediaco Vrac accelerates its customs transformation with Conex: from SaaS to operational AI
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Following the adoption of the CUSTOMS via conex™ SaaS solution in January 2023 across all its entities, the group is now rolling out the ZEN via conex™ collaborative customs platform and the ALBA artificial intelligence classification assistance module, to address increasingly complex regulatory and operational challenges.
A foundational technological framework to support developments in customs procedures
With 21 customs declarants spread across three main sites (Marseille, Fos-sur-Mer and Le Havre) and a total of six entities, MEDIACO VRAC relies on CONEX’s solutions to manage all its operations. The move to SaaS in 2023 was a key driver in supporting the transition to Delta IEThe DELTA IE (Import/Export) procedure is the French electronic customs clearance system implemented by the DGDDI. [+], by securing data flows and facilitating adaptation to new regulatory requirements.
“Choosing CONEX has enabled us to anticipate major changes in customs procedures, particularly with Delta IE. Today, we have a stable, reliable and fully operational environment,” explains Mikael Guillaumaux, customs lead at the MEDIACO VRAC Group.
ZEN: a practical response to the complexity of excise duties
In October 2025, MEDIACO VRAC launched a new pilot project centred on the ZEN platform, rolled out across the Mediaco Logistique Normandie division (Le Havre and Fos-sur-Mer), with a focus on excise goods movements, which account for a significant proportion of the business.
For example, 10,600 pages of documentation were processed in March 2026 for the 1,200 monthly declarations at the Fos branch alone. The automation of data entry tasks represents a significant time saving in a particularly complex regulatory environment, characterised by successive changes.
“With ZEN and CONEX’s AI-based tools, we were able to absorb a very restrictive regulatory transition regarding excise. The tool allows us to process large volumes of documentation while ensuring compliance between the declaration and the EAD. Without this type of AI, it would have been extremely long and complex,” highlights Mikael Guillaumaux, customs lead at the MEDIACO VRAC Group.
Beyond the productivity gain, ZEN repositions the declarant on their core business: regulatory analysis and risk management.
ALBA: expert assistance for atypical flows
In parallel, MEDIACO VRAC relies on ALBA, the tariff classificationTariff classification involves assigning a code to a good in order to determine the applicable customs duties, taxes, an... [+] conversational agent developed by CONEX, for its most atypical operations. Particularly useful for non-recurring ‘general cargo’ flows and ‘spot’ projects, ALBA helps to secure classifications.
“On atypical or non-standardised files, ALBA brings us speed and reassurance. It allows declarants to make their nomenclature choices more reliable while saving time,” specifies Mikael Guillaumaux.
Designed as an integrated business assistant, ALBA achieves a high level of reliability thanks to its continuously enriched regulatory foundation.
“Tariff classification is one of the most sensitive subjects in customs clearance. An error can have significant financial, regulatory or operational consequences. With ALBA, we provide declarants with an expert assistant capable of analysing available information, cross-referencing regulatory references and proposing a reasoned classification in a few minutes,” says Cédric Pillac, Deputy CEO for Commerce at CONEX. “Initial field feedback shows that it is possible to divide the time spent on classification by three, while achieving over 95% accuracy and reducing customs risk by up to 80%.”
A progressive transformation across the group
The rollout of ZEN via conex™ and ALBA is part of a progressive logic, with a project approach first conducted at the Fos-sur-Mer site before being rolled out across the entire group.
The objective:
– harmonise practices,
– reduce low value-added tasks,
– and strengthen the robustness of customs processes.
“Our ambition is to extend these tools to all our entities to gain efficiency and quality. In particular, CONEX’s AI modules are becoming an essential lever for dealing with the increasing complexity of our profession,” concludes Mikael Guillaumaux.
Press release issued on 8 June 2026
C3M Agency Michelle Amiard
About MEDIACO VRAC
MEDIACO VRAC is the logistics entity of the Mediaco Group (No. 1 in lifting – €500m turnover).
MEDIACO VRAC owns more than 250,000 m² of warehouses near ports. Specialising in transit, projects, customs clearance and international transport, the company supports its clients on various flows, particularly on excise, regulated products and complex operations.
With a multi-site organisation, including some temperature-controlled sites, and strategic locations in Marseille, Fos-sur-Mer and Le Havre, the group relies on recognised expertise in managing port and industrial flows, which are often complex and regulated.
Certified as an Authorised Economic Operator (AEO) for a large part of its entities, MEDIACO VRAC guarantees its clients secure, simplified customs procedures that comply
with European safety and security requirements.
Discover ZEN via conex™ZEN via conex™ is a collaborative customs platform. It allows the team of declarants to exchange with clients, and to centralise, track and archive all information necessary for the customs process. With its intelligent assistant dedicated to document processing, data management is accelerated. The tool identifies useful data for customs declarations in documents, digitalises, analyses and structures them to integrate them directly into the customs clearance solution, exactly where the declarants need them.
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A comprehensive software suite to meet your customs management needs.
CUSTOMS via conex™
An intuitive software solution dedicated to managing all electronic customs clearance procedures for all customs regimes. A secure SaaS solution connected to national and European customs systems for the creation and transmission of import and export customs declarations.
ZEN via conex™
The international collaborative customs platform designed to streamline the collection, sharing, centralisation, tracking, and archiving of all information required throughout the customs process. Ideal for documenting your information flows from the pre-declaration through to electronic archiving.
TARIFF via conex™
The new generation Customs Encyclopedia, boosted by AI agents for tariff classification of goods: customs tariff, Harmonized System Explanatory Notes (HSEN), Combined Nomenclature, official publications and texts, customs regulatory watch.
SAFE via conex™
The ideal solution for managing pre-customs clearance formalities with complete peace of mind: ENS declarations and Logistics Envelopes, fully compliant with European and UK regulations.
EXPRESS via conex™
The solution dedicated to managing data for the European H7 declaration, required for distance sales and e-commerce of low-value goods imported from third countries.
ACCISES via conex™
The software for managing goods subject to excise duties for the electronic processing of accompanying documents (EAD) and the management of excise goods accounting.
FACTO via conex™
Customs service invoicing software allowing you to automatically invoice your customs services based on declaration data.
EUROPSTAT via conex™
The software that automates your intrastat/EMEBI and ESD declarations, ensuring declarative compliance for all your exchanges of goods and services within the European Union.